November 2009
The San Diego Comic Con, or “the Con” as fans (including Dr. Smith) affectionately refer to it has been the go-to place for fans of pop culture for nearly forty years, giving marketers access to some of the most
established opinion leaders in the field—the fans. And since 2007, Wittenberg students have been a part of this exchange, not only participating in the producer/consumer relationship, but studying it.