February 11, 2010
Springfield, OH – During the spring semester, Wittenberg Center for Applied Management (WittCAM) consultants Karen Girard, Maggie Curtis, and Clay Hewson will be working with the Wittenberg Torch as advertising managers. The team is in charge of selling and creating advertisements as well as handling all finances for Torch advertising. For this project their goals include increasing revenue, expanding into corporate clients, continuing good customer relationships, and making purchasing ads through Torch Advertising readily available via the Internet.
Maggie Curtis '11 is a junior from Louisville, Kentucky. She is a management major with political science and communication minors. For the Wittenberg University Office of Admission she organizes visits for prospective students as well as gives tours for visiting families. An active member of Alpha Delta Pi sorority, she was recently elected Finance Vice President. Curtis participates in intramural athletics and has captained several teams. This past summer, Curtis spent six weeks in Bregenz, Austria studying Business Ethics and traveling throughout Western Europe. She plans to pursue a career in guest relations or hotel management.
Karen Girard ’10 is a senior Management major with an Africana Studies minor from Delaware, Ohio. During her time at Wittenberg, Karen was a member of the Wittenberg women’s soccer team helping lead the team to two consecutive conference championships as well as two appearances in the NCAA tournament. Karen is a member of Tau Pi Phi, the national honors society of Business and Economics. During the 2009 spring semester in Management 340, Girard and team members created a marketing analysis and plan for Project Jericho, a non-profit organization that provides a variety of performing arts workshops, artist residencies and family performances to at-risk youth and their families. Girard also volunteered for Project Jericho working with at-risk youth in an art class at Keifer Alternative school as well as took part in a six week module for youth and families opening up doors to artistic minds. For the past two years Karen has worked in the women’s soccer office actively working with the team and head coach Norman Riker.
Clay Hewson ’10 is a senior management major with extensive study in political science. Hewson, from Louisville, KY, is member of the football team and a two year starter; he works as a supervisor of intramural athletics for the athletic department. Hewson worked with the Creative Advertising Partnership with the Community Service office as a consultant developing an ad campaign that related the benefits of certain sites to desired worksites like Disney World or Sea World. He enjoys fishing, boats, and anything to do with water and is very interested in advertising and sales. After college, Hewson plans to pursue a job in sales.
Wittenberg Center for Applied Management (WittCAM): The Wittenberg Center for Applied Management, better known as WittCAM, offers alternative coursework to upper-level students who are focused in management. As an alternative to a classroom-based course, WittCAM provides students with the opportunity to serve as consultants to businesses, government agencies and not-for-profit organizations. Students and organizations have a choice of opportunities, including: Small Business Institute, Project Management Assistance, Management Internship, and the Creative Advertising Partnership. Students may work in groups or as individuals on projects. Some projects require specific management course prerequisites; these vary depending on the nature of the project. Directed by Professor Pamela Schindler, more than 465 students have been involved in WittCAM projects in the last 30 years.