January 26, 2009
Springfield, OH- This semester WittCAM students Sopheap Khun, Katie McIlvain, Katherine Yuskewich are working on a marketing program for a client who is interested in establishing a high school-specific scholarship foundation. Throughout this semester the group plans to prepare a list of deliverables to aid in publicizing the scholarship foundation. To achieve this goal the group plans to research potential donors, the effected community and effective fundraising techniques. The student consultants also plan to interview high school alumni, school officials, and local businesses as they deepen their understanding of cause marketing. From their interviews and research the group will prepare a SWOT analysis and competitive leverage analysis, and then make recommendations for effectively marketing the new venture.
Sopheap Khun ’10, is a junior management major with Spanish and international studies minors from Columbus, Ohio. As a freshman she participated in the Emerging Leaders Program and helped organize a talent show event to raise money for Invisible Children, a non-profit organization that helps children and others coping with the war in Northern Uganda. She was also a member of the outdoors club. During her sophomore year she was a resident assistant in Myers Hall and volunteered at Mercy-Parent Infant Center. She was also a member of American International Association and helped raise money for The Trailblazer Foundation, a non-profit organization committed to humanitarian assistance to under-developed countries that builds water wells in Cambodia. As a junior she was a teachers’ assistant for one of the WittSem courses and she is currently president of American International Association. After graduation she plans to attend graduate school or apply to the Peace Corps.
Katherine Yuskewich ’10, is a junior management major with a concentration in marketing from Columbus, Ohio. As a member of the Advancement Office, Yuskewich serves as the Tiger Club Student Assistant where she helps with athletic fundraising and marketing. A member of the women’s varsity volleyball team, Yuskewich played in two consecutive Final Four appearances and two Regional Championships, as well as two North Coast Athletic Conference (NCAC) Championships. Representing the team on the University’s Student Athlete Advisory Committee (SAAC), Yuskewich was nominated to attend the NCAA Regional Leadership Conference in January. As a member of Delta Gamma, Yuskewich has held officer positions including Director of New Member Education and Director of Scholarship. As Vice President of Wittenberg Human Resource Management Association (WHRMA), Yuskewich assists with organizing career workshops for students and administering the Merit Award. Yuskewich also serves as a member of the Student Appellate Board. Yuskewich is interested in pursuing a career in the field of marketing.
Katie McIlvain ’09 is a senior English major with a minor in management. As a marketing and sales intern at the Homer Laughlin China Co. last summer, McIlvain was responsible for overseeing the redesign of the factory outlet store and assisting in the design of a more customer centered atmosphere. McIlvain also assisted in the creation and implementation of a new storage system for the factory outlet storeroom that was more easily accessible for outlet employees. McIlvain serves as a captain for the Wittenberg University Cross Country team and led the team to its best conference finish in school history this season. She is also a member of Gamma Phi Beta Sorority.