December 3 , 2008
Springfield, OH --This fall Kait Knight and Patrick Williams developed improvements to the Wittenberg Torch’s advertising strategies. Knight and Williams sought out many new clients such as Chipotle and The Springfield Symphony. They helped design and publish advertisements focused specifically on reaching the Wittenberg Community. While developing strategies for the Torch they created a new billing process with invoices, sample ads, and a database with the client’s information. Overall, Knight and Williams sold a total of $1,265 of advertising for the semester, while working with about ten different clients. Money raised help support the campus newspaper and the advertisements benefit students and faculty who are looking for new businesses to try in Springfield.
Kait Knight ‘09 is a senior from Lorain, Ohio. She is a management major with concentrations in marketing and operations. The past two summers she has worked as a merchandiser for a alcohol distributor where she created point of sale displays and covered sales representatives' routes. Knight plans to use her previous sales experience to help her sell advertising for the Wittenberg Torch this semester. Currently, she is working for Sarah Dundon, the management department's Academic Assistant. She looks forward to graduating this December, and plans to start job searching in the areas of sales and marketing.
Patrick Williams ‘09 is a senior management major from Plainfield, IN. Williams has served as sales and marketing intern for Qbase, a leading technology solutions company based out of Dayton, OH. In addition, he has worked with the University communications office developing media guides and programs. At Wittenberg, Williams is the captain of both the varsity football and baseball teams while compiling several awards and school records. In his spare time, he enjoys spending time with his family and friends.