Where the Business of Sports Begins
For students at Wittenberg, breadth and depth take on even more meaning as the university expands its academic offerings to include a new sport management major.
Using a balanced, engaged and hands-on approach to learning the industry from the inside out, sport management at Wittenberg gives students a competitive edge in one of the nation’s fastest growing fields.
About the New Sport Management Major
Whether students want to work for a sports organization, in marketing, for a community recreation center, in event planning or in athletic administration, majoring in sport management at Wittenberg ensures enough exposure to every area to meet the expectations of employers across all careers.
“Wittenberg’s interdisciplinary approach exposes students to business, sociology, economics, and ethics,” said Julie Aylsworth, assistant professor of health, fitness and sport, who oversees sport management. “Additionally, experiential learning through field experiences, internships, classroom activities, and case studies are emphasized.”
An expert in sports marketing, Aylsworth believes Wittenberg’s program also stands out in several other ways as well.
“First, the entire experience of being at Wittenberg – all the other aspects of a student’s college life (sports, Greek life, campus activities, the community of Wittenberg) – is so attractive,” she said.
“The major at Wittenberg is also very student-focused, interdisciplinary and flexible. We aim to have sport management students grow, learn, and eventually figure out what aspects of this discipline are most important to them. It is a wide field, but our program is not ‘one size fits all.’ For example, a student who is interested in working in professional sports may be encouraged to take more business-related electives and seek out internships with a professional team; whereas, a student more interested in becoming an athletic director would focus on internships with high school and college athletic departments.”
On any given day, Aylsworth said, “We spend all day talking about sports – how great is that! What the students learn very quickly, though, is that it’s not just arguing over who is the best quarterback or who will win the World Series. I want the students to learn why certain quarterbacks get big endorsement deals and others don’t; why Major League Baseball has to develop a risk management plan for each venue during the World Series and why something most people see as ‘just a game’ has huge economic, cultural and social implications.”