Office Phone: (937)327-6461
Julie Higgins Aylsworth, Assistant Professor of Sport Management in the Health, Fitness and Sport department, joined Wittenberg in 2011. Dr. Aylsworth previously led the sport management program at Mount St. Mary’s University. Her primary research interests include aspects of marketing and branding in sport and the role those aspects play in the success or failure of sport organizations. Secondary research includes areas of sport law, including labor and management relations in professional sport. She has had articles published in various professional journals, including the Journal of Sport Management. Prior to her academic career, she conducted marketing activities for the athletic department at The Ohio State University. Dr. Aylsworth earned her B.S. in Marketing, M.A. in Sport & Exercise Management, and Ph.D. in Sport Management from The Ohio State University.