Springfield Center for the Arts
September 7, 2011
Springfield, OH—This semester, WittConsultants Rachel Lee, Aaron Swartz, and Brian Hertzog will assist the Springfield Center for the Arts at Wittenberg by developing a strategic marketing plan to promote the arts on campus and the community. The team will conduct a market analysis by assessing student perceptions, creating a marketing SWOT, and performing a marketing audit. The team will be deliver its recommendations based on their findings in early December.
Meet the WittConsultants:
Brian Hertzog ’12 originally from Champaign Urbana, IL and more recently from Seattle, WA is a senior business major and honors student at Wittenberg University. Hertzog is also studying to earn minors in music and economics. He is currently employed as the student director of the Wittenberg Center for Applied Management (WittCAM) in the business department. During his time at school, he has completed internships with Seattle startup Whimble Books and another with Buckyball Music. Hertzog has been diversely involved on campus earning a provost scholarship, playing on the Men’s Soccer Team all four years, serving as a Resident Advisor, participating in the school Orchestra, and actively contributing to the WittEntrepreneur program. Other honors include Alma Lux finalist, membership in Phi Eta Sigma, and Pick n’ Pen honors societies as well as serving as the president for Tau Pi Phi, the business and economics honorary. Hertzog has a strong desire to make a positive difference in his community and hopes to achieve this through his future career as an entrepreneur.
Rachel Lee ’12, from Hickory, NC, is a senior business major with minors in music and economics. She is a three-time all-conference member of Wittenberg’s swimming and diving team and was recognized as a CoSIDA/ESPN The Magazine Academic All-District selection in 2010. Lee currently serves as the president of Athletes for Christ and is also a tour guide on campus. She works as the treasurer of Wittenberg’s Panhellenic Association where she creates budgets and manages several banking accounts. Lee enjoys performing arts, playing cello in Wittenberg’s chamber orchestra and previously volunteering as an intern with the Springfield Symphony Orchestra. Spending a semester studying and traveling abroad in Australia sparked her curiosity in international issues and broadened her appreciation for world cultures. A presidential scholar, she is a member of various academic honoraries including Mortar Board, Omicron Delta Kappa (leadership honorary), and Tau Pi Phi (management honorary) and is the recipient of the Woodrow Wilson Prize for Excellence in Business. Ultimately, Lee plans on earning her MBA and aspires to work in corporate administration.
Aaron Swartz ’12 is a senior business major at Wittenberg University from Perrysburg, Ohio. He prides himself in possessing a strong work ethic, and excellent communication and time management skills. During the fall of 2010 Swartz completed Marketing Management. In the class he received the distinction of “Best Oral Presentation” on the final project. During the summer of 2011 Swartz worked extensively on marketing projects for the Springfield City Community Development Department. He designed marketing materials including brochures, postcards and posters. Swartz also designed a comprehensive home-owner’s manual for Springfield’s Neighborhood Stabilization Program highlighting the benefits of energy efficient appliances and upgrades. Swartz has a passion for Wittenberg University and the Springfield area and is excited to utilize his skills and experiences to help others realize the tremendous benefits that surround them as they live, learn, work and play in Springfield. Through his years of education, he has set high personal goals and achieved them through hard work and dedication. After graduation Swartz plans to pursue a career in public accounting.
Wittenberg Center for Applied Management (WittCAM): The Wittenberg Center for Applied Management offers alternative coursework to upper-level students who are focused in business. As an alternative to a classroom-based course, WittCAM students serve as consultants to businesses, government agencies and not-for-profit organizations. Students and organizations have a choice of opportunities, including: Small Business Institute, WittConsultants, Management Internship, and the Creative Advertising Partnership. Students work as groups on projects. Some projects require specific management course prerequisites; these vary depending on the nature of the project. Directed by Professor Pamela Schindler, more than 500 students have been involved in WittCAM projects in the last 35 years.